VR Surat integrated retail city centre opens with art installation

Surat, Gujarat, Apr 26 (IBNS): Surat?s only integrated retail city centre & and community lifestyle destination VR Surat - opened its doors to the general public with two special art initiatives artiste Paresh Maity?s ?Jal Tapi? and ?Dumas Art Project?.

VR Surat is Virtuous Retail?s inaugural flagship center in India.

Maity unveiled ?Jal Tapi? - a life-sized boat installation created using the actual sailing vessel or ?Hodhi? that won the city?s annual Magdalla Boat Race in 2013.

Nationally acclaimed theatre personality Yazdi N. Karanjia joined hands as VR Surat?s Cultural Ambassador and endorsed Virtuous Retail?s ?Connecting Communities? initiatives to put Surat on the global tourism map.

Dumas Art Project at VR Surat features the iconic red sign ?I Love Dumas Square?, and a 240-foot mural titled ?Streat?; the installations celebrate Surat?s rich heritage and culture. 

The project will also host a collection of 15 art installations over the summer, created by some of the most prominent and promising artistes from across India.

Anupam Yog, Marketing Director, Virtuous Retail, said, ?Our centers are uniquely designed and provide international standard experiential shopping. Art and culture are an integral part of that experience. Over 2013, we will continue to delight the citizens of Surat, and indeed all visitors into the city, with outstanding events and cultural initiatives.?

Yog added, ?Sprawling across 6 lakh sq. feet, packed with unique outdoor and indoor experiences, and anchored by Shoppers Stop, Westside and INOX, VR Surat?s Phase I opening will see the launch of over 50 brands, many of which will be debuting in Surat and Gujarat.?

Maity?s bold strokes have transformed an innocuous looking boat into a stunning piece of public art.

 Painted in Maity?s trademark palette of vibrant orange, yellow and blue, the 30-foot high canvas sail of the Jal Tapi is a tribute to the spirit and culture of the people of Surat. 

This larger than life installation is permanently docked at the ?Runway? at VR Surat. 

Legendary in the coastal villages of Surat, the 105-year old boat race was adopted by Virtuous Retail in February 2012 as part of its ?Connecting Communities? programme.

Flanked by Magdalla Plaza and Dumas Square, the 240-foot one-of-its kind Art Mural titled ?Streat? is inspired by the legendary Surti obsession with food.

The bright red iconic installation ?I Love Dumas Square? at VR Surat celebrates the vibrancy of Surat?s favourite picnic destination, Dumas Road.




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